As Germany’s biggest online vehicle marketplace we were always great when it comes to help potential buyers on our channels during their specification phase. We built great experiences to guide them through their potential purchase of a vehicle. However, we never had insights into what happened next. We didn’t know when and if an actual buyer visits a seller to complete the purchase.
We needed a possibility to guide users through their journey of buying a vehicle even after they contacted the dealer. Wouldn’t it be great to help them while they are actually visiting a car dealership?
That’s where a technology called geofencing comes into play.
A Geofence is a virtual perimeter definition around a geolocation in a defined radius. You can use that perimeter definition to receive signals when someone enters, exits or dwells in that perimeter.
We started to experiment with geofencing to learn more about our users and to see where we can provide additional services that are beneficial to the user during the realization phase. Android provides great support for contextual location aware features so we started our experiments on Android by utilising the Android geofencing APIs.
The geofencing APIs are part of Google Play Services Location Services APIs. So in order to use them you have to integrate Google Play Services. A complete integration guide for both Google Play Services and geofencing can be found at: